REELS & TIK TOK
If you haven't started utilising them yet,
then you're late to the game
35% of Tik Tok users are aged
19 - 29
The number of monthly Tik Tok users
1.3bil
Instagram Reels have a better engagement over normal video by
22%
Have you been hearing a lot about Instagram Reels?
30th June 2021, the head of Instagram Adam Mosseri, announced that Instagram was no longer a photo sharing app. In reality what this has meant is that Instagram is now promoting video first, photos second.
Instagram Reels are vertical videos that are shown on people's and business's feeds. They are short, snappy and are a maximum of 60 seconds.
Tik Tok is a social media platform that ONLY contains vertical videos. They have recently announced longer videos, up to 10minutes. It's correct that Tik Tok's user base is younger than that of Facebook, however this is changing rapidly as the older demographics start to use it.
Is your content on the right platforms for your business?
